Thinking about an unusual idea or engineering a good product is important, but no less attention should be given to the way you present it to investors, which is essential for the survival of the start-up. In fact, the decision to invest in a start-up depends to a great extent on the quality and accuracy of the presentation of the commercial side of the project. It is important to understand that a good business presentation based on a professional business plan can differentiate the start-up from the other ventures that compete for an investor’s funding.
We believe in a common process in which we combine the knowledge of the entrepreneur with our experience, in order to produce an optimal business presentation for raising investment. For investors who are not familiar with you yet, the presentation is likely to be the first impression they get from your start-up, so it is very important to do it right.
What are important topics / slides for investors in a business presentation?
What attracts an investor’s attention the most in a presentation? Which part of the presentation is the audience expecting? The chart below shows the average time (seconds) spent by the investor on each topic.
Although “Finance” attracts a lot of attention, only 57% of the successful presentations contain it. Such a low percentage is due to the fact that many companies in the initial stages of fundraising process are still unable to present financial results. Most PRE-SEED, SEED presentations and even part of ROUND A do not contain significant financial data.
An example for a successful business presentation
Slide guidelines for your business presentation
We recommend that you follow a few simple but critical rules for building a business presentation for an investor:
In the business presentation, it’s important to use photos of your team & partners and not just display a list of names. Keep in mind that investors put their money and trust in people’s teams, so it’s important to present each one’s holdings in a sentence or two.
Keep the presentation simple and use as little text as possible. Try not to display more than one point or key message on each slide. Long texts will very quickly lead to seeing people surfing on their mobile devices instead of listening to you.
Share the investor’s frustration with the current situation and other solutions being offered in the market, then show your elegant solution and its impact on the customer. Even if the product and staff are great, you still want to share the journey with your investor and offer them a glimpse into your client’s soul. The equation is simple: a satisfied customer = a business that works and earns = a satisfied investor.
The potential investor will try to figure out who you are as a person & as an entrepreneur, and how well you can sell your vision. Reading from the slides removes all the passion from the presentation.
Remember that what you say is what determines the course of the presentation, rather than what is shown on the slides.
An investor usually does not want to see a forecasted profit and loss statement in the presentation, but you can not afford to stutter if he asks to see it. Experience working with investors helps many prepare the right slides, out of familiarity with the investor’s mindset.
People mostly remember experiences (that is, good stories), and this is your best chance to stand out over the other 20 presentations that the investor probably saw this month.