תוכנית עסקית לדוגמא באנגלית

 

תוכנית עסקית לדוגמא באנגלית
Business Plan

 

RealCode

 

 

בשל ריבוי הטקסט והגרפים מומלץ לצפות במצב "שולחן עבודה" בעת גלישה בנייד

 


By Targo Consulting
Feb-2015

 

לתוכניות עסקיות לדוגמא נוספות

 

Table of Contents

Executive Summary 2

About Us 3

Vision and Missions 4

The Team 5

The Product 7

The Market 13

Competitors 17

Competitive Edge and Differentiation 18

Business Model 20

Partnerships 21

Marketing Plan 22

Financial Plan 23

 

 

Executive Summary

About Us

RealCode was founded in 2013 by XXX, XXX and XXX to address the ongoing challenges within the heterogeneous and complex continuous integration development and testing landscape in the mobile apps arena. RealCode addresses these challenges by providing a simple solution, executable on all operating systems and on every application layer.

Our Product

RealCode’s flagship product, XXXXX was released to market on August 2014 and is already well adopted by customers from different industries across the globe. The platform provides mobile developers and testers with a comprehensive set of frameworks and tools for writing and executing automated tests. These tools enable the development and execution of automated tests against the leading mobile devices and operating systems, within, and from, the developer's native environment.

The approach is unique in the industry such that, unlike the competitors, XXXXX tackles different layers of the software under development and provides a complete and transparent status about the software quality, maturity and readiness.

The Market

  • 23% of IT budgets went to Quality Assurance (QA) in 2013
  • The market for testing and QA of mobile apps is valued at $9 billion.
  • 30,000 new apps submitted to the iTunes App store alone each month.
  • 55% of organizations now test, 56% lack effective testing procedures, 52% lack the devices they need and 48% lack mobile experts.
  • 63% of testers admit that they are unable to sufficiently cover the number of test cases or test across all the different devices and OS versions.

The market for QA is rapidly growing due to an increase in number of mobile apps and the need to produce high quality applications to the different app stores. According to the World Quality Report 2013-2014, 55% of organizations now test mobile apps, up from 31% last year.

The lack of comprehensive and effective testing procedures presents an opportunity for a product that allows for easily applicable, over a wide range of platforms, QA tastings. According to the 2014 Why Mobile Apps Fail global survey by Perfecto Mobile, today’s Dev/Test teams struggle to keep up with the pace of mobile. 63% of testers admit that they are unable to sufficiently cover the number of test cases or test across all the different devices and OS versions that are required for full coverage support.

According to an article publish in Forbs magazine on Dec-2013, the budget growth is reflected in total value of the development, testing and quality assurance market for mobile apps which was valued at $9 billion.

Business Opportunity

RealCode is an operating company with an existing product and a solid revenue stream generated by its current customer base. While continuing to strengthen its businesses, RealCode has also expanded to the US market in pursuit of a strategy to diversify and leverage its revenue stream. Currently, 80% of the customer base is on the Enterprise license program.

total budget

For a period of 24 months, that will include development and market penetration, RealCode will require a total funding of $ 4,180,000 after VAT refund. During that period, RealCode is expected to generate revenue of $ 2,970,000 after VAT payment; therefore, RealCode is looking to raise equity of $ 1,220,000.

projected cash flow

 

About Us

RealCode provides a mobile apps integration, development and testing software. Founded by SAP, Qualcomm and Samsung Dev, Quality and IT Leaders it is designed especially for the growing mobile developer’s population. RealCode's innovative platform enables them to deliver their product faster, with better quality, which results with a dramatic reduce of development costs. Therefore, RealCode enables software companies to meet their milestones and goals on time and in a cost effective manner.

RealCode was founded in 2013 because of the ongoing challenges within the heterogeneous and complex continuous integration development and testing landscape in the mobile apps arena.

RealCode addresses these challenges by providing a simple solution, executable on all operating systems and on every application layer. RealCode’s flagship product, XXXXX, enables vast and fundamental integration between development and testing teams providing them an intuitive, cost effective solution, which covers the testing lifecycle.

RealCode XXXXX was released to market on August 2014 and is already well adopted by customers from different industries across the globe.

RealCode is obligated to deliver value to the customers via incremental deliverables throughout the short delivery cycles. RealCode's ability to pivot and therefore react to swift changes of its customer’s demand and in different environments is extremely high.

 

Vision and Missions

Our Vision

RealCode’s vision is to make mobile developers’ and testers’ life better by providing them with the best mobile applications development and testing platform in the world.

Our Missions

Our mission is to provide organizations, developers, testers and teams with the supporting environment, tools, frameworks and processes which will enable them to maximize profit by shifting the process of testing and qualifying mobile development from post production to an early stage, throughout the entire development process.

Our mission is to help companies deliver better and faster mobile applications.

 

The Team

RealCode leadership team consists of renowned industry experts who are also Lean, Agile and Design Thinking coaches and mentors.

XXX – Co-Founder and CEO

XXX has nearly two decades of software engineering experience and leadership. During his career, he has acquired a track record experience in establishing successful software engineering organizations.

XXX is an agile software engineering trainer, coacher and mentor, which is frequently invited to present in international conferences as well as professional groups about innovation in software engineering practices.

Prior to RealCode, XXX worked for over 7 years at SAP. First at SAP Labs Israel and later on relocated to the SAP headquarters in Walldorf, Germany.

Prior to SAP, XXX held various leading roles in several international companies in Israel and USA.

XXX - Co-Founder and VP Business Development

XXX brings to RealCode over 12 years of experience in Software Engineering.

XXX has vast knowledge in Project and Quality Management, including definitions, test automation, governance, processes, strategy, procedures and roll-out.

Prior to RealCode XXX worked at SAP Israel and later relocated to the SAP headquarters in Germany. On his last role at SAP XXX became a Lean and Agile Expert and Project Manager.

XXX was responsible for the improvement of various Software Engineering organization and teams throughout his career.

Prior to SAP, XXX held various development roles in medium and large international companies in Israel.

XXX - Co-Founder and VP Operations and IT

XXX has over 16 years of experience in IT management and operations leadership. With a track record in leadership roles (medium, large and enterprise), XXX brings a vast experience in hardware and software policies standard definitions, SSML implementation and rollout.

Prior to RealCode, XXX was the IT lead for Samsung Israel, where he managed the IT organization, with tight cooperation and full alignment with the companies' headquarters in the republic of South Korea.

 

The Product

  • Provides full control on a mobile device for app testing and development.
  • Development editor for developing the mobile application in a specific application development language.
  • Runs automated tests on multiple devices and platforms within, and from, the developer's native environment.
  • Automatic generation of 100% WebDriver and Appium codes.
  • Interact with any tested mobile application in a highly unified manner.
  • Open framework based on the worlds’ renowned standards.

symbols

The field of mobile test automation is complex and challenging by definition. Mobile technologies are changing and evolving on daily basis. However there are tools available to help businesses test their applications, making sure they are ready for the marketplace; one such answer for these organizations is the RealCode's main product, XXXXX solution, for testing Android and iOS applications.

The flagship product, XXXXX, enables successful and efficient integration between the development and testing teams providing them with an intuitive, cost-effective solution, which covers the entire testing lifecycle.

The platform provides mobile developers and testers with a comprehensive set of frameworks and tools for writing and executing automated tests. These tools enable the development and execution of automated tests against the leading mobile devices and operating systems, within, and from, the developer's native environment. This approach is unique in the industry.

XXXXX tackles different layers of the software under development and provides a complete and transparent status about the software quality, maturity and readiness.

The frameworks and tools are accessible via the RealCode Studio and provide out-of-the-box compatibility to the industry’s most common development, testing and continuous integration environments. Based on the industry-standard open source Eclipse IDE, the RealCode Studio provides a rich and intuitive user experience for test implementation and local test execution.

Platform Components

  • RealCode Studio - Integrated testing environments in pre-production phases.
  • Mobile Test Projects - The unique algorithm of RealCode which runs the tests and communicates between the applications and the mobile devices.
  • Mobile Testing Runtime - The execution framework which ensures there is proper interaction with the tested application.
  • Continuous Integration System (CI) - Online connectivity to multiple mobile devices.

platform components

Snooper Editor

RealCode Studio features make the process easy for all levels of testing experience with its innovative RealCode Snooper tool. The heart and soul of the XXXXX, the Snooper is an advanced tool which provides test automation developers a way to easily implement a test scenario.

The Snooper Editor reflects the mobile application user interface by displaying each visible object of the mobile application. RealCode has filed a provisional patent on this unique feature and its algorithm.

The Snooper uses the Selenium WebDriver under the hood and this makes it possible for user to interact with any tested mobile application in a highly unified manner - independent of mobile platform; this means they are able to click, tap, swipe, rotate, scroll, etc. and with not either the whole application or just some of the available UI controls. Each and every interaction is recorded by default, so that the user can easily define personal testing scenarios.

XXXXX automatically generates Selenium WebDriver and Appium compatible code for mobile that ensures proper interaction with the mobile application under test. The generated Page Object based Selenium WebDriver code is robust, readable and clean so that even inexperienced programmers or testers can use it. Tests can be executed, per the tester's decision, against real mobile devices, emulators or simulators, of the corresponding mobile platform and through the Snooper Outline View, the tester can tract the state of the application under test.

Once the users are ready with a recorded testing scenario they could easily export it as a mobile automated test and run it automatically for any platform and for any device, be that a locally, remotely, or cloud based mobile devices.

snooper editor

The Need

  • Multiplicity of mobile devices, each with a different platform and language.
  • Different developing and testing standards for the leading mobile platforms (iOS and Android).
  • Lack of connectivity between the developed app and the mobile devices during the testing.
  • Developers are required to be familiar with several developing platforms and languages.

Mobile applications are becoming the primary digital experience touch point for customers and employees, and the resulting challenges for application development and delivery (AD&D) organizations have never been greater. The struggle to create testing scenarios that cover the variegated landscape of mobile devices, operating systems, and network connections have AD&D leaders searching for greater automation and better tools.

Presently, there are several development platforms for mobile applications. Each of the mobile platforms is specific to its respective development environment. Upon development of a mobile application, and in order to assure proper operation of the application on any specific device, independent of the model, manufacturer, operating system, version, type (tablet, smartphone, wearable device etc.), etc., the developer is required to test the application substantially on each of such plurality of devices separately.

In order to provide such a test for assuring proper operation on all various devices, several testing platforms have been developed. However, all of those platforms are external and isolated from the development environment. More specifically, each of them has its own proprietary test language, requiring the tester to utilize a language and techniques that are entirely different from the language and techniques on which the mobile application has been developed.

RealCode’s platform was created to solve these challenges, enabling mobile developers around the world to develop applications with a simple to run platform. It runs tests on multiple devices and platforms as per requirements and configurations.

Testimonials

testimonials 

screenshot

 

The Market

  • 23% of IT budgets went to QA in 2013.
  • The market for testing and quality assurance of mobile apps is valued at $9 billion.
  • There are 30,000 new apps submitted to the iTunes App store alone each month.
  • 55% of organizations now test, 56% lack effective testing procedures, 52% lack the devices they need and 48% lack mobile experts.
  • 63% of testers admit that they are unable to sufficiently cover the number of test cases or test across all the different devices and OS versions.
  • 50% of consumers will delete a mobile app if they encounter just a single bug.
  • 94% of enterprises have a shortage of mobile app developers.

2014 has become the battleground between two competing trends in software QA testing. On the one hand, some companies are integrating testing earlier in the development cycle with testing methods like Agile. This often involves companies establishing a Testing Center of Excellence (TCOE) to coordinate testing methodologies with business development in order to build products reliably from the ground up.

On the other hand, the trend is toward independent testing options, either via a third-party firm or crowdsourced testers. Independent testing can offer greater testing coverage and costs less than an in-house QA team.

There are several factors driving this split in 2014. First and foremost, the percentage of IT budgets dedicated to QA testing is rising quickly. According to the World Quality Report 2013-2014, 23% of IT budgets went to QA in 2013. This percentage is up from 18% in 2012, and is predicted to reach 28% by 2015.

According to an article publish in Forbs magazine on Dec-2013, the budget growth is reflected in total value of the development, testing and quality assurance market for mobile apps which was valued at $9 billion.

According to the SmartBear Software global online survey from the end of Dec-2013, developers and testers are using a variety of processes, both in pre-deployment and post-deployment, to ensure quality across the application lifecycle. While manual testing is the most popular across, automated testing, API testing and load testing account for nearly 50% of utilized quality processes for building mobile apps.

mobile app quality

Mobile testing became a crucial phase in the mobile app development life cycle due to the multiplicity of mobile devices, platforms and operations systems. According to the OpenSignal, a global database of wireless networks, 18,796 distinct Android devices were seen in 2014.

According to data from a survey by Vision Mobile which was published in Feb-2015, the platform wars have ended in a stalemate. Apple has an increasing lock on the high-end with iOS and Android dominates everywhere else. Windows Phone is still growing, now at 30% mindshare, but not generating enough sales to break through the app-gap.

The split of developer platform priorities amongst full time professionals best illustrates the stalemate. Android has 40% of developers, iOS has 37%, whilst Windows Phone and the mobile browser have just 8% and 7% respectively.

According to data published on Statista, on average, there are more than 30,000 new apps submitted to the iTunes App store alone each month. There are still more written for competing platforms such as Android and Windows. In 2012, a total of almost 64 billion apps were downloaded to mobile devices worldwide and this figure is only expected to keep increasing into the future.

According to the World Quality Report 2013-2014, 55% of organizations now test mobile apps, up from 31% last year. Yet, 56% lack effective testing procedures. In an industry notorious for fragmentation, 52% lack the devices they need for comprehensive testing (which is crucial because of the mobile platform fragmentation and multiple devices available within the same OS). 48% lack mobile experts and 38% lack in-house testing environments.

mobile app development

According to the 2014 Why Mobile Apps Fail global survey by Perfecto Mobile, today’s Dev/Test teams struggle to keep up with the pace of mobile. 63% of testers admit that they are unable to sufficiently cover the number of test cases or test across all the different devices and OS versions that are required for full coverage support.

Moreover, the survey indicates that 44% of QA is coming from users who reluctantly turn to live testers. Top app issues as reported by end users are predictable, with UI, performance and monitoring related problems named as the top three. The fourth issue reported, however, is device compatibility, with 45% of users experiencing issues on this topic. Nearly 50% of consumers will delete a mobile app if they encounter just a single bug.

New research conducted for OutSystems by independent research company Opinion Matters uncovers key mobile trend statistics. Today, the industry is already dealing with a considerable skills shortage. 94% of enterprises have a shortage of mobile app developers. With only 6% of respondents clearly stating that they have all the mobile app development skills they need, it is clear that this issue is only going to get more challenging as demand continues to grow.

major challenges

In 2013, the global mobile app developers population has reached 2.3M individuals. The mobile segment corresponds to 12.6% of the global developer population. This means, 1 of 8 software developers is involved in mobile development. Forecasts estimate that the global population of developers in 2016 will be just fewer than 5M.

Nearly three quarters of the respondents reported to have between six and 15 developers working on their mobile app initiatives, and a further 21% are using somewhere between 16 and 30.

Market Segmentation

RealCode solutions target the entire mobile developer and tester population.

 

Competitors

In order to limit the effort necessary to test different variations of the same app for multiple platforms, a comprehensive test strategy involving the targeted use of test automation for key platforms is required. In the preceding months, a number of mobile automation solutions have appeared on the market to answer this demand.

competitors table 

Competitive Analysis, State of the Mobile Test Automation Platforms

competitive analysis

 

Competitive Edge and Differentiation

Throughout the age of technology, testing has been the chief tool to eliminate the pesky bugs, yet with mobile apps, many businesses are simply shrugging it off.

The reality is that the test implementation process may become a hard, tedious and time-consuming assignment, unless hundreds of person days are available at your own disposal. However, worldwide deadlines tend to become tighter and delivery dates get more and more pressing, while mobile applications tend to become more and more complex.

RealCode XXXXX takes a unique approach in order to tackle all these challenges. It uses cutting edge open source components as a technical basis and builds unique and homogenous end-to-end test automation experience independent of the mobile platform used underneath, thus leaving the users with more resources to define and implement value-added test cases.

The analysis of the market research data regarding the existing competitors has revealed the following advantages for RealCode:

  • End-to-End Mobile Testing Lifecycle coverage
    • All possible types of testing activities can be performed including that are dependent on hardware.
  • Designed for both Developers and Testers
    • RealCode's object is to eliminate the need for learning two distinct environments, in order to perform development and testing of mobile applications. The platform simplifies the interactions between the application developer and the application tester, by providing development and testing platforms, both operating within a same environment.
  • Integrated in most common and existing development and test landscapes
    • RealCode provides a mobile application testing platform which operates within a same environment as of the application developing environment and significantly simplifies and shortens the development process of mobile applications.
  • Support for both Pre-production and Post-production development models
    • Enables creation of testing procedures simultaneous with the development of the application, in contrast to a post-creation of the testing procedures, like is done by the prior art.
  • Full iOS and Android devices support with NO Instrumentation
    • All applications can be developed and tested on emulator without investing in Mobile Handset for various OS. QA team can perform most of the testing in a well-equipped test environment using device emulators with various options like ability to bypass the network, using live environment via modems and use of an effective scripting language. This is a cost effective solution.
  • Rapid Test Development Solution based on a robust automation framework
  • Mobile Continuous Integration out-of-the-box compatibility
  • Mac and Windows compatibility with one shot installers
  • Cloud based setup, configuration and updates
  • 100% WebDriver / Appium compatibility
  • Reduced risk

RealCode’s platform shrinks the whole process of mobile development testing and qualification and helps developers deliver a high-quality application on time and with lower costs. The platform provides Increased testing efficiency, Increased testing effectiveness, faster time to market.

XXXXX achieves that through a unique algorithms, which combine industry standards in software code analysis, code quality and additional matrices which are predefined by RealCode and are easily customized by the development/test teams to meet their specific requirements and parameters. This enables developers, testers and their teams and mostly the delivery decision makers to take release decisions based on precise transparency reports regarding the product quality and maturity.

 

Business Model

  • RealCode business model is based on licensing scheme of annual and perpetual fees.
  • RealCode sales cycle fits both companies that develop apps internally as well as mobile apps shops.
  • RealCode provides 24x7 pre-sales solution experts service

business model 

Partnerships

In order to offer its users an all-inclusive app development and testing solutions, RealCode has established several strategic partnerships which generate a sustainable competitive advantage and drive the company forward.

testobject logo

TestObject – an in the cloud all-you-need testing tool – was founded in 2012. The Berlin-based company provides a cloud platform with over 120 real Android and iOS devices, accessible directly from any browser.

RealCode connects directly to their cloud and enables automatic testing on each device. This is in contrast to what other platforms offer, which is only manual testing.

DnH logo

Díaz & Hilterscheid GmbH offers professional consultancy services and IT solutions in strategic and technical projects in the financial and industry sector for clients around the globe. Díaz & Hilterscheid is also known as a community leader and trend-setter in the field of software testing.

i3 consult logo

A reliable and competent partner for complex IT projects. i3 Consult represents an international group of consulting companies with offices in USA, Europe and Asia. i3 Consult helps to improve efficiency, effectiveness and success of IT projects.

testmile logo

Test Mile a company focused on software testing. Test Mile provides software testing services and build software to aid in testing. We provide world class functionality, performance, security and agile testing services. Test Mile develops software for test automation needs of two types – tools & frameworks which are off-the-shelf software or building the same as per the client needs.

 

Marketing Plan

The marketing strategy is based on positioning RealCode as the leading provider of mobile apps integration, development and testing software services mobile developers. The marketing strategy will create awareness, interest, and appeal among RealCode's targeted market while demonstrating the advantages of the testing and development tools that it will offer to its clients.

  • Website
    • Product presentation and purchase
    • Free demo
    • Blog
    • Partnerships and references
  • Social platforms - Twitter, LinkedIn, Facebook, YouTube.
  • Digital Media Buying - The strategy will focus on Search Engine Marketing on Google and sponsored advertising in other media sources. RealCode will apply both SEO and PPC promotion strategies for obtaining optimal results. SEO has a relatively long development period. Reaching the first page of search engine results will not happen overnight or even in a week. However, once the website gets there via SEO, it will enjoy sustained traffic.
  • Conferences - RealCode has participated in the past in mobile app testing and development related conferences and would like to participate in on each quarter.

    Conferences are a powerful marketing tool and are used as an important instrument of sales and information to the target market segments. Conferences sales advantage is in the high attention from the target group and media in addition to the extraordinary number of contacts established with the target audience at relatively low costs. Conferences help to improve the product and ensure the highest return on investment.

  • US Office - Local Sales Team - In order to foster its presence in the US market and in aim of efficiently utilizing the sales power of US-based conferences, RealCode will look to hire and establish a strong local sales team.

 

Financial Plan

The following financial plan represents the future prediction of the company operations. The assumptions and projections are supported by the figures and strategies described in the business plan. Implementation of the aforementioned strategies and actions should generate positive operational outcome for RealCode.

RealCode is an operating company with an existing product and a solid revenue stream generated by its current customer base. While continuing to strengthen its businesses, RealCode has also expanded to the US market in pursuit of a strategy to diversify and leverage its revenue stream. Currently, 80% of the customer base is on the Enterprise license program.

  • All figures are in USD and after VAT.

Work Force

work force

work force

Marketing

marketing budget

Sales

sales

G&A

GnA

relocation expenses

Budget

total budget table

For a period of 24 months, that will include development and market penetration, RealCode will require a total funding of $ 4,180,000 after VAT refund. During that period, RealCode is expected to generate revenue of $ 2,970,000 after VAT payment; therefore, RealCode is looking to raise equity of $ 1,220,000.

total budget